“三位一体”多维联动的“商务谈判与礼仪”线下金课建设研究Research on the Construction of the “Business Negotiation and Etiquette” Offline Gold Course through a “Trinity” Multi-Dimensional Linkage

Abstract

“课程思政”是高校实现立德树人根本目标的重要举措，更是“大思政”视域下深化课程改革的必要途径。本文从“课程思政”的视角，以“立德树人与专业人才培养相融合”为基准，探讨“三位一体”多维联动的商务谈判与礼仪线下金课建设。首先分析商务谈判与礼仪教学现状，针对目前存在的问题，设计以专业教育为核心，以课程思政为引领，以创新创业教育为导向的“三位一体”多维联动的线下金课建设方案，内容包括金课建设类型及基本内容、金课建设原则、“三位一体”多维联动金课机制以及 “三位一体”多维联动金课体系等方面，最后提出线下金课建设方案的实施保障，旨在为理工科院校打造“双一流”优质人文社科类金课提供借鉴与指导。

“Curriculum ideological and political education” is not only a crucial measure for achieving the fundamental goal of moral education in colleges and universities but also a necessary approach for deepening curriculum reform in the context of the “great ideological and political” framework. From the perspective of curriculum ideological and political education, this paper explores the construction of the offline gold course “Business Negotiation and Etiquette,” based on the integration of moral education and professional talent cultivation. First, the paper analyzes the current teaching status of “Business Negotiation and Etiquette.” In response to existing challenges, it proposes a “trinity” multi-dimensional offline gold course construction scheme, which integrates professional education as the core, curriculum ideological and political education as the guiding principle, and innovation and entrepreneurship education as the driving force. The study elaborates on the type, fundamental content, and principles of gold course construction, as well as the mechanisms and systems involved in the “trinity” multi-dimensional gold course framework. Finally, the paper outlines the implementation guarantees for the offline gold course construction plan. The aim of this research is to provide a reference and guidance for science and technology institutions in developing “double first-class” high-quality humanities and social science gold courses.