进化心理学视角下旅游信息的潜在昂贵信号属性研究
DOI:
https://doi.org/10.6938/rvba1m29Abstract
基于昂贵信号理论，本研究旨在探讨男性旅游者分享的旅游信息具备的传递经济、社会及身体价值信号的功能，从而迎合女性择偶偏好。旅游活动因其高昂的费用、时间及体力成本，本身即构成一种成本密集型行为。本文认为旅游者分享的旅游信息，能够有效反映旅游者的择偶价值维度，且这些维度与女性择偶偏好的核心特征存在显著重叠。综上，本文认为男性分享旅游信息是择偶传播策略，具备昂贵信号属性，可以为男性提升择偶价值。本文将进化心理学中的昂贵信号理论应用于旅游与社交媒体传播领域，为理解旅游者线上印象管理行为提供了新颖的进化视角。
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