济南市游客文明旅游意愿驱动机制研究
DOI:
https://doi.org/10.6938/f6v5qd33Abstract
文明旅游是旅游业高质量发展的核心支撑，也是城市文明程度的重要体现。济南作为国家历史文化名城与热门旅游目的地，游客文明旅游意愿的提升对城市旅游形象塑造、文旅产业可持续发展具有关键意义。本文基于计划行为理论与价值认同理论，结合济南文旅特色，构建“个人认知 - 外部情境 - 制度保障” 三维分析框架，解析游客文明旅游意愿的核心驱动要素，识别出文化认同、环境感知、同伴影响、激励约束机制等关键驱动因子及其作用路径，揭示各要素间的交互效应。最后从认知引导、场景优化、制度完善三个维度提出针对性提升策略，为济南市推进文明旅游建设、提升文旅治理效能提供理论支撑与实践指引。
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