推进“留学中国”品牌建设的理论逻辑、核心要义与现实路径
DOI:
https://doi.org/10.6938/iie.070401Abstract
习近平总书记在主持中共中央政治局第五次集体学习时强调，要大力推进“留学中国”品牌建设。伴随经济全球化的演进，品牌的内涵也在不断拓展，“高校品牌”和“教育品牌”等理念应运而生且产生了较大的国际性影响。推进“留学中国”品牌建设，有助于从软实力层面建构国家形象，提升高等教育国际竞争力。建设“留学中国”品牌有助于持续通过功能价值、情感价值和社会价值的提升，使中国成为各国优秀青年向往的理想留学目的地。在大力推进“留学中国”品牌建设中，须做强做优一批高校品牌，加强教师队伍建设并持续完善来华留学教育辅助支持条件，努力将我国建成具有强大影响力的世界重要教育中心。
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