大学生兼职平台的优化策略
DOI:
https://doi.org/10.6938/iie.070309Keywords:
大学生兼职平台, 平台经济, 用户需求, 服务匹配, 运营优化Abstract
在数字经济与平台经济快速发展的背景下，大学生兼职平台逐渐成为高校学生获取实践经验与灵活就业的重要通道。本文以某A兼职平台为研究对象，系统梳理其运营机制与业务流程，结合用户画像与马斯洛需求层次理论，构建“平台功能—用户需求—服务匹配”三元分析框架，揭示平台在岗位质量、信用机制、服务体验、合规运营等方面的结构性问题。通过实证调研与数据分析，本文提出了平台分层岗位供给、成长履历系统构建、信用机制优化、多元盈利模式拓展与治理能力提升等策略建议。研究旨在为大学生兼职平台实现从“任务撮合”向“职业发展赋能”的跃迁提供理论支撑与实践路径，也为平台型就业治理机制优化提供经验借鉴。
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