基于“岗课赛证融通”模式的课程改革与设计——以房地产经营与管理课程为例

Curriculum Reform and Design Based on the “Integration of Posts, Courses, Competitions, and Certificates” Model: A Case Study of the Real Estate Operation and Management Course

Abstract

随着职业教育改革的深入推进，“岗课赛证融通”模式已成为高职院校课程建设的重要方向。以房地产经营与管理课程为例，本文分析了“岗课赛证融通”模式的内涵及其在课程设计中的具体应用。通过岗位需求分析、课程内容优化、技能竞赛结合和职业证书获取等路径，该模式能够有效提升学生的职业能力和就业竞争力，同时推动校企合作的深化。研究表明，“岗课赛证融通”模式实现了课程与岗位需求的精准对接，为高职教育提供了有益的实践经验。

With the deepening of vocational education reform, the “integration of posts, courses, competitions, and certificates” (PCCC) model has become a crucial direction for curriculum development in higher vocational colleges. Taking the Real Estate Operation and Management course as an example, this paper analyzes the PCCC model’s essence and its practical application in curriculum design. Through job demand analysis, course content optimization, skill competition integration, and vocational certificate acquisition, the model effectively enhances students' professional competence and employability while promoting in-depth school-enterprise cooperation. The study demonstrates that the PCCC model achieves precise alignment between curriculum and job requirements, providing valuable practical experience for vocational education.